The term “book direct” has been around for quite a while, and unless you’re in the accommodation industry, or are an experienced traveler, you probably have never heard of or paid attention to marketing campaigns promoting you to “book direct”. As the vacation rental industry grows, our ability to join forces with like-minded business operators evolves. And it’s our mission to educate travelers like you on what it means to “book direct”.
And now, to let the cat out of the bag…. drumroll, please… “book direct” simply means: to book your travel directly with the service supplier. BOOM! That’s it! Yes, it really is that simple. Now where this all gets tricky is when you have Online Travel Agencies (OTA’s) who act as a middle man to get these services directly in front of you, the consumer. HomeAway, Airbnb, Booking.com, etc. – these guys are OTA’s. They don’t own, nor do they actually operate, the services they are selling (9 out of 10 times). They act as a middle-man to get our products (or vacation rentals in this case) in front of your eyes. Now don’t get us wrong – they have trustworthy sites, but they charge hefty fees to both you and us for using their sites. To book direct means to skip the middle man (the OTA) and go straight to the service provider.
Absolutely! There are many, but we’ll just list a few:
It takes a little organization and time invested on your part, but we believe in you. You’ve got this. Especially if it’s going to save you 20% extra that you’ll be paying if you don’t book direct.
That’s a wrap! We hope you found this article helpful and educational. For more information, check out our #bookdirect blog and watch the quick video below!